Re-wearing, as they call it in the laundry biz, is on the rise. We, the clothes-owning populace, are getting hip to the fact that our garments typically aren’t all that dirty after a day’s wear, and we’re increasingly comfortable wearing them a second time without throwing them in the wash. The laundry biz has studies to confirm this.
Still, not every garment you peel off the top of the laundry basket will be ready to go. They might be wrinkled; they might not smell fresh. Hence Swash, a novel laundry machine that lives in your bedroom and freshens up previously-worn garments one at a time.
The project is a collaboration between Proctor and Gamble (maker of Tide and Bounty, among other soaps) and Whirlpool. It’s a slim, stand-up machine, a little bit bigger than a men’s suit jacket. You pull out a little vertical drawer, put a garment on the hanger, and attach some clips at the bottom to pull it taut. Pop in a pod of special cleaning solution, and off it goes. In ten minutes, your not-quite-fresh shirt is fresh once again.
http://www.wired.com/2014/09/heres-a-500-dry-cleaning-machine-that-fits-in-your-closet/
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